Don't believe it!!! yeah it's a good ad but the tyre rolling up hill doesn't quite look right IMHO. Cheers Geoff of the Newtonian Universe
I call BS some of the specularity is way off (typical 3D mistake) and the specularity maps aren't 100% consistent with the lighting.Ben (smug )
but it says.... "At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work"But all to their own.
Those wheels are weighted on one end hence the reason for them rolling up the ramp. Also, if you look carefully you'll notice the wheels stop once they've moved a foot or so up the ramp, which also supports this explanations. I suspected that's how it was done and today is was confirmed while reading a 2 page spread of the ad in the paper I think it was the Auto lift out in the Telegraph. This ad has already gained a lot of publicity and a lot of public interest.I think those wheels rolling up the ramp are the main reason the majority of people believe the ad is fake. It was the first thing I questioned before thinking about a bit more =)
Yep, you get the credit Paparazzi boy I've since receive 4 separate emails regarding this ad, all of which arrived at least two weeks later.
