this completely proves in my mind that shell helix must be the best choice for engine oil, I am able to see that this oil actually goes all through the engine, I thought it just sat in the sump Looks like too much effort for a shit add, awesome work by the designers though
I've worked with JWT before, they really put alot of thought and effort in all of their concepts all the way to final production. Anton's / everyone is right though, shell just have lots of $$$ to spend on advertising.